Save or splurge? Your cost-of-living beauty guide

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With the cost-of-living at an all-time high, you wouldn’t be alone if you’ve decided it’s time to put a little more thought into what you’re spending your hard-earned cash on.

Though some would consider beauty to be a category where it’s necessary to splurge, I’m here to tell you it doesn’t have to be, with so many good quality, affordable options out there that you don’t need to be shopping high-end for every step of your routine.

If you’re having trouble deciding where to splurge, and where to save, here are my top tips.

Primer: Save

This may be a hot take, but unless you have a specific skin concern you want to amend, you don’t need to be using a high-end primer – you probably don’t need a primer at all.

Though using a nice primer can definitely make a difference in the way your makeup looks, if you’re in a pinch, a good skincare routine or a more affordable primer can get the job done. I personally like the Maybelline Fit Me Matte + Poreless Primer, or the e.l.f. Poreless Putty Primer for a more flawless, shine-free complexion.

Foundation and Concealer: Save

Though this may not be possible if you have sensitive skin, or if you’re tricky to shade match, I do believe that you can save on your foundation and concealer. the Maybelline Instant Age Rewind concealer is one of my favourites!

Setting Powder: Save

Though I am a fan of high-end setting powders, I do think this is another area where you can save if necessary – especially if your skin is on the drier side.

My favourite affordable option is the Maybelline Fit Me Loose Finishing Powder.

Blush, Bronzer and Highlighter: Splurge

Whilst you can definitely get away with affordable face products, I do think spending a little bit extra in this category is worthwhile – especially if you’re saving on your other base products.

If you’re wanting to splurge on quality, you can do it in a more affordable way by keeping an eye out for a face palette that you love, so you get more product for less. I really love the Hourglass palettes and sets when they’re available, as well as the One/Size blush and bronzer trios for some variety.

Eyeshadow: Splurge

Eyeshadow in particular is one place where I think it’s necessary to splurge if possible. You just can’t get the same quality in affordable palettes!

To spend your money effectively, find a palette you love and know you’ll use every shade in, or invest in a lid shade or glitter to use with bronzer in the crease.

Mascara: Save

It’s no secret that there are plenty of amazing affordable mascaras on the market right now.

If you haven’t tried them already, I recommend giving the Maybelline Lash Sensational or Essence Lash Princess False Lash Effect mascaras a go.

Eyebrow Products: Save

No matter if you use an eyebrow pencil, gel, or pomade, there’s a great, affordable option out there for you.

The Mecca Max BROW GURU Power Brow Strong Hold Gel is perfect for no makeup-makeup days.

Hair Products: Somewhere in the middle!

Though I’m not generally a fan of super affordable hair products, I do think it’s possible to find a middle ground. Opt for Shark tools instead of Dyson, or switch from Kérastase to Redken if you want to save without compromising the look and health of your hair.

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