Your ultimate outfit guide for the Taylor Swift concerts

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The countdown is officially on, with just a few weeks to go until Taylor Swift hits Aussie shores for seven huge nights of her Eras Tour across Sydney and Melbourne.

If you managed to get tickets for a show, or if you’ll be going to one of the many Swift-themed events popping up in the lead up, you should well and truly have your outfit sorted.

But, if you’re feeling lost on ideas, here are a few to get you started.

Taylor Swift. Photo: Shutterstock.

Taylor Swift

An underrated choice for The Eras Tour, outfits inspired by Swift’s eponymous album, ‘Taylor Swift’ are perfect for OG Swifties, or for anyone wanting to go for comfort over glitz and glam.

For this look, I would wear a boho-style dress and cowboy boots, topped off with Swift’s signature curls, which you can replicate with a thin curling wand.

If you want to be a little bit extra, you can also mimic the icy blue eyeshadow that the singer frequently donned during this era using the Mecca Max Zoom Flex Fluid Liquid Shadow in Cornflower Blue.


Taylor Swift’s sophomore album is the perfect source of inspiration if you’re going for a classic look, with a little more sparkle.

With the ‘Fearless’ era comes a host of iconic looks to dress up as, including from Swift’s ‘Love Story’ and ‘You Belong With Me’ music videos. You could also draw inspiration from her tour outfits, characterised by gold and silver fringe.

However, one of the most important parts of any ‘Fearless’ inspired outfit is the 13 on your hand. Whilst many choose to use nail polish, I would stick to a long-lasting liquid eyeshadow, like the Stila Glitter & Glow Liquid Eye Shadows.

Speak Now

A strong contender for my own outfit, Taylor Swift’s self-written album ‘Speak Now’ will always hold a special place in my heart.

Of course, any hint of purple will immediately reference this era, so I say embrace it! Put on a purple dress, and some purple eyeshadow – my favourite palette for this is the Anastasia Beverly Hills Norvina Pro Pigment Eyeshadow Palette Vol 1.


‘Red’ is undeniably one of Taylor Swift’s most iconic albums, producing hits like ‘We Are Never Ever Getting Back Together’, ‘22’ and, later, the 10-minute version of ‘All Too Well’.

This era is characterised by its black, white and red colour scheme – and particularly red lipstick.

Though Swift has had her favourites over the years, the most important thing for The Eras Tour is to find a colour that suits you, and a formula that will last through three hours of singing. My favourite is ColourPop’s Ultra Matte Liquid Lipstick!


Arguably Swift’s biggest era, ‘1989’ is set to be a popular one when the tour hits Sydney.

Along with plenty more music video and red carpet looks to choose from (some of my favourites being her 2016 Grammy Awards set, and the ‘Blank Space’ video looks), this era is filled with plenty of shimmer and tassels if you want to make a statement at the show.

Makeup-wise, you can’t go past a cat eye. Use the Stila Stay All Day Waterproof Liquid Eye Liner or the Fenty Beauty Flyliner Longwear Liquid Eyeliner if you want it to last through the ‘Folklore’ set.


One of Swift’s most distinct album eras, ‘Reputation’ is characterised by its darker, more villainous aesthetics.

Any good ‘Reputation’-inspired outfit requires a more edgy, vampy makeup look to go along with it.

Throw out the classic red lipstick that Swift is generally known for and instead look for a deeper crimson shade, like MAC’s ‘Diva’, paired with a grungy eyeshadow look using the Natasha Denona Xenon Eyeshadow Palette, or Huda Beauty’s Pretty Grunge Eyeshadow Palette.


Another one of my favourite eras, ‘Lover’ is perfect for anyone who loves colour – especially pink.

If you’re planning on wearing a ‘Lover’-inspired outfit, keep in mind that there’s no better time to get creative. Palettes like the Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 6 for Face and Body are perfect to allow your imagination run wild.

Channel Swift’s looks from the era with some temporary pink or blue hair dye, and, if you want to be a little bit extra, use glitter or face jewels to create a love heart shape around your eye.


A stark contrast from ‘Lover’, ‘Folklore’ was the first album in a while where fans really saw Swift dull down her look, opting for a more cottagecore-inspired aesthetic to match the softer sound of the album.

The entirety of ‘Folklore’ is focused on storytelling, meaning there are plenty of individual songs you can be inspired by if you don’t want to opt for a more general ‘Folklore’ look.

Go all silver for a ‘Mirrorball’ look, using the Urban Decay Heavy Metal Glitter Eyeliner in ‘Glamrock’, and the Sally Hansen Xtreme Wear nail polish in ‘Silver Storm’.


Similar to ‘Folklore’, the aesthetics of ‘Evermore’ remain very earthy and dulled down.

However, this album has a warmer, more autumnal vibe, meaning eyeshadow palettes like Natasha Denona’s Bronze Eyeshadow Palette or the Morphe 9T Neutral Territory Artistry Palette would be perfect to recreate it.

Both of these eras can be topped off with identifiable (and easy to recreate) hairstyles, like low, loose buns and braids.


And finally, Swift’s most recent acclaimed album ‘Midnights’.

Another deeper, grungy era, midnight blue and other jewel tones are the most obvious colours to use when building a ‘Midnights’-inspired look.

The Pat McGrath Labs Mothership I Subliminal Eyeshadow Palette is perfect if you’re in the mood to splurge, or opt for a glittery single eyeshadow like the Shiseido Pop Powdergel Eye Shadow in ‘Zaa-Zaa Navy’.

Taylor Swift. Photo: Shutterstock.

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