Getting ahead

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Quite often small business owners ask, how do I make my business stand out?

Sure competitive pricing, having a website, great advertising and excellent customer service are necessities but I believe there are other ways to entice potential customers to your business.

Here are some ways to make your business stand out:

Product: Can you offer a product that is unique or even trendy? Or, can you extend a product and offer a valuable service to make the product more useful to the customer?

Offer: Can you become known by an offer you make? For example, an accountant that offers his tax preparation clients a 100 per cent refund on their preparation fee when they refer four new clients.

Unique habit: What about a financial planner who has his client’s car detailed in his parking lot when they come in for their annual review. It’s all about adding a unique touch.

Guarantee: This one frightens some people but, you probably guarantee your work anyway, you just don’t say so. Come out and boldly announce that you guarantee results and watch what happens!

Against the competition: Many times you can create your category niche by looking for holes in the offerings of your competitors.

Once you find your chosen strategy or combination of strategies to differentiate your business, all of your advertising and promotion should be centred around that difference.

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