Social media strategy

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The planning phase of a social media campaign can often be missed due to the small amount of time it takes to create one.

It’s a great idea to not rush into it, take a step back and have a think about your strategy and exactly who you will be promoting yourself or your business to. Social media in Australia currently means Facebook.

I don’t think many local small businesses can justify spending the same amount of time on Twitter and Goggle+ as they do Facebook. About half our population are using Facebook, a huge number.

Twitter and others don’t even compete domestically. Of the 11 million people in Australia using Facebook; 12 per cent are 13 to 17-year-olds, 51 per cent are 18 to 34-year-olds, 28 per cent are 35 to 54-year-olds and just nine per cent are over 55. With 63 per cent of people using Facebook under the age of 35, where does that leave your plan of gaining business from the social media tool now? Think about what content you put on your page.

Maybe making your young staff member an administrator is a good move because they may have some untapped skills.

With YouTube being the second biggest search engine behind Google, is it possible to put visual content like videos instead of just words on your Facebook page?

This may attract more browsers to ‘like’ your page and then become clients.

Just being on social media and putting bland content up either thought up by yourself or copied straight from your website may not be the best you could do to grow your following.

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