Welcome to your brand new Western Weekender! Today represents a significant change in the way we present our content to you, and the way we deliver the newspaper too. Let me explain what we’ve been doing behind the scenes to ensure the Weekender remains your newspaper of choice in the Penrith area.
New sectionalised format
You’ll notice today that our content is now split into four easy-to-read sections.
First up, The Western Weekender itself is focused on news and sport, bringing you a complete wrap of the issues affecting the area in which we live, work and play. Penrith’s biggest team of on the ground journalists continues to deliver the news that matters to you from across a broad range of topics. We’re at more stories, across more issues and have more exclusives than any other paper in the Penrith region. As well as news and sport, you’ll also find columns like this one as well as Mayor Ross Fowler and our team of business columnists in Bijai Kumar, Michael Todd and Michelle Grice, plus our Business of the Week.
You’ll then find West Life, the new home of lifestyle and entertainment. Relax and read about all the great entertainment you can experience in Penrith and beyond, plus check out awesome giveaways, our puzzles and Penrith’s number one line-up of expert lifestyle columnists. West Life is also the home of Penrith’s truly local trades and services guide, and our seniors content. This is the section you’ll want to keep close by all the time, and there’s definitely something for everyone inside.
Extra Time returns today for the 2014 NRL season, and is bigger and better than ever. All year, we’ll bring you the best coverage of the Penrith Panthers, from the dressing shed to the training paddock and of course, on the field.
Real estate’s new home
Our fourth section is particularly exciting, as it sees the Weekender resume its role as Penrith’s real estate leader.
Today, our new A4 gloss property magazine Western Property launches, and is your complete local real estate guide.
Western Property goes well beyond your usual real estate advertising product, and features great content as well as giveaways and news related to the local property market.
You’ll see Western Property continue to evolve in the coming weeks and months.
A better distribution model
Today, you will have noticed your Weekender arrived in a beautiful plastic cover.
From now on, this is how your paper will land on your doorstep.
This means that the Weekender is now Penrith’s best presented newspaper, and rain, hail or shine, you can be sure that your copy will be clean and crisp when you read it.
With a brand new team delivering the paper and an increased commitment to customer service, readers and advertisers can be assured that the Weekender is THE paper to pick up in Penrith.
New look, but same commitment
Through our new sections, you will notice that the Weekender has a new, cleaner look.
This design has been in the works for some time and comes after extensive research to ensure we produce the best, most easy-to-read product available to readers and our commercial partners. I hope you agree with me that it looks fantastic and is a great improvement.
But no matter how it looks, I can promise you this: the Weekender’s commitment to you hasn’t changed. We’ll continue serving Penrith as its local news leader – we’ll just look better doing it!
