Major local real estate brands announce merger

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Well-known local real estate brands Elders and Jim Aitken + Partners have announced a merger.

The businesses will soon combine and be known as AitkenRE.

Elders Penrith Valley / Wallacia Principal Damian Sexton said it was an exciting partnership.

“This merger is respecting the past of two brands that have always taken care of the community and putting it into one place as a modern alternative for the local community and their real estate services,” he said.

David Reeves from Jim Aitken + Partners said it was a positive move.

“We so look forward to the future and what we can offer this wonderful community that we serve,” he said.

“For all our current clients, things haven’t changed and won’t change. We’re one team and we’re only going to get stronger and stronger.”

The new brand will come into force over the coming months.

Troy Dodds

Troy Dodds is the Weekender's Managing Editor and Breaking News Reporter. He has more than 20 years experience as a journalist, working with some of Australia's leading media organisations. In 2023, he was named Editor of the Year at the Mumbrella Publish Awards.

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