Classic beer Reschs Real Lager is set for a comeback as the pandemic-led nostalgia trend continues to influence thirsty beer drinkers’ tastes.
Reschs Real was produced from 1992 until 2000, but a passionate campaign by the NSW Reschs Appreciation Society has led to the heritage beer’s revival across NSW.
“Reschs is a NSW local favourite and is attracting a wide range of drinkers who want to reminisce about the good times,” said Brand Director Sarah Wilcox.
“We’ve listened to the fans. The Reschs Appreciation Society have been strong supporters of the brand and continue to shine a light on how much NSW loves this famous brand.
“There are two strong drivers. First, we’ve seen that consumers are reverting to what they know and love and want to support their local areas.
“Second, Reschs is attracting a new generation of beer drinkers who love classic beers and the nostalgic stories behind them.’’
Featuring the slogan “New taste. Real beer.” the revamped Reschs Real is 4.2 per cent alcohol content and will be sold in 330ml stubbies. Brewers describe the beer as a modern easy drinking take on the classic lager.
Reschs beer was started by German migrant Edmund Resch in 1897 in Sydney after he spent time working in minefields, hotels and other breweries across the country.
Reschs enjoyed its heyday in the mid-20th century, and the revival of Reschs Real for NSW drinkers only will build on the huge success of the return of its iconic Reschs Pilsener in the Silver Bullet can three years ago.
“NSW drinkers can thank the legions of loyal Reschs Appreciation Society fans for their extraordinary passion and hard work because they kick started a revolution which everyone can now enjoy,’’ Wilcox said.
A spokesperson for the Reschs Appreciation Society said: “The Reschs Appreciation Society is a grass-roots movement that was founded in 2009 because we were concerned that the circulation of the beer we loved was in decline. We’ve now got over 14,000 members and we’re growing every week. Reschs Real is part of not only Reschs history but NSW history too. We’re delighted that it’s back for a new generation to enjoy.’’
