Penrith Performing & Visual Arts (PP&VA) has announced Krissie Scudds as its new CEO.
She comes to the role with over 30 years’ experience across the Australian creative industries as a strategic director, with specialisations in leadership, audience research, communications, digital strategy, marketing and partnership development.
As Marketing Director for PP&VA, she has spent the past eight years building the organisation’s brand, researching the audience and creating connections, both externally and within the organisation – as well as running a team managing the day-to-day marketing operations across The Joan, Penrith Regional Gallery, Penrith Conservatorium and Q Theatre.
She replaces Hania Radvan, who has held the CEO role for almost a decade .
“I know Krissie to be an inspirational leader, and an extraordinarily skilled and passionate arts manager who has shown great dedication to this region as my colleague here at PP&VA. I am delighted that the company is in such safe and skillful hands,” Ms Radvan said.
PP&VA Board Chairperson Alison McLaren said: “I am thrilled that Krissie has accepted the role as the new CEO of PP&VA. She brings with her energy and enthusiasm which combined with her experience will deliver great outcomes for the Arts in Penrith. The Board and I look forward to working with her to implement her exciting vision for a vibrant, diverse and inclusive arts offering. I also congratulate Hania on her outstanding contribution over the last ten years and wish her well with her next endeavour. She is leaving us in a strong position, ready to tackle the challenges of the post-COVID world.”
A Blue Mountains local for over 20 years, with strong connections to Western Sydney, Ms Scudds looks forward to playing a stronger role in shaping and strengthening the region’s creative ecology.
“The opportunity to lead an organisation as authentic and dynamic as Penrith Performing & Visual Arts is something I am both wildly excited and deeply passionate about,” she said.
“Building and sharing the transformative power of the arts, connecting with audiences, artists and communities; and creating pathways for lifelong learning, are all fundamental in my long term vision for a creative and flourishing western Sydney.”