Every household in western Sydney will notice the adorable pet on the cover of their new 2016 Yellow Pages directory.
However, there’s a deeper story behind the happy dog, Normi, who has been saved from the pound and a possible death through national animal welfare charity, PetRescue.
The cover is a partnership between Yellow Pages and PetRescue, in an attempt to rehome some of the region’s most vulnerable family members.
Normi is just one example of the hundreds of pets who are up for adoption every week from PetRescue homes such as 38-year-old Vanessa Blazi’s Happy Tails in Glenmore Park.
“We go into a pound and we put a rescue hold on animals, and when their impound time is up, a rescue group will take the animal and rehabilitate it,” Ms Blazi said.
“We get the animal vaccinated and micro-chipped and then try to rehome them.”
Ms Blazi said since joining her rescue home with PetRescue, it has been substantially easier to rehome animals to local families.
“For me it’s far more successful than social media, with PetRescue you have people that are actively looking for a certain type of dog,” she said.
PetRescue Director, Vickie Davy, said she hopes more Australians will discover the joys of welcoming a rescue pet into their lives and realise how easy it is to find their new best friend.
“We are incredibly excited by the level of support being provided from the Yellow Pages in raising awareness of this cause,” she said.