Rebrand is a sign of continued success

Staff from the Western Sydney Business Centre (formerly the BEC) in Penrith. Photo: Megan Dunn
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The Penrith, Hawkesbury and Blue Mountains Business Enterprise Centre has rebranded to now be known as the Western Sydney Business Centre.

The rebrand recognises the growth of the Business Centre’s services to small businesses after being awarded the contracts for the Sydney West and Sydney North West regions under the NSW Small Business Commissioner’s Small Biz Connect Program as well as being one of just 34 organisations in Australia to be awarded a contract under the Australian Small Business Advisory Services program.

John Todd, Executive Officer of the newly branded Western Sydney Business Centre, said that this new identity reinforces their focus on businesses across western Sydney, a change that has been a long time coming.

“This is a significant change for our centre. We didn’t take the decision lightly but our brand needed refreshing after 28 years and we also needed it to reflect our focus on the whole of western Sydney,” he said.

“We strongly believe that it is our role to find areas of our clients’ businesses that need improving. Our clients need a sounding board for strategies to exploit opportunities and confront challenges for their businesses.”

As part of the rebranding initiative, a new logo has been created and the existing operations have been consolidated into two key business areas – business advice and training workshops.

“We have always had the strategy and demand to grow our coverage due to the results we help our clients achieve. Now that we have the support of the Small Biz Connect Program, this expansion has been accelerated,” Mr Todd said.

“We now have seven advisors throughout western Sydney who are both mobile and able to meet at our many office locations, with the first two appointments fully subsidised. In the next 12 months we will complete at least 5,000 hours of services to businesses.”

The breadth of their service is also flexible. Businesses can encounter single problems or require ongoing assistance.

“We do see some clients once and they never need to utilise us again,” Mr Todd said.

“But that is very rare because of the value we can offer.”

Contact the Western Sydney Business Centre on 4721 5011.

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