I picked up a men’s fitness magazine this morning to have a look through. After flicking through it for about three minutes I actually became a little bit dumber.
Seriously, between the ads with models wearing either expensive watches, sunglasses or aftershave, were some of the most pointless routines I have ever seen. Most of my students that have just started their Certificate III fitness course would hand in a whole lot better program than what some of these ‘expert trainers’ are publishing.
There was a nutrition article saying how great it is that you can drink as many Red Bull Zeros as you like because there are zero calories, and had research of how stimulants might make you train 100 times better, no doubt researched at the Red Bull research centre. Funny the ‘article’ was right next to a full page ad for the drink.
There are pages and pages of ads selling synthetic supplements that are trying very poorly to copy what’s in a glass of milk and a couple of eggs, and charging a fortune for it. There was even a full section on skincare and cosmetics. Why does every fitness publication seems to turn into another beauty catalogue?. I guess it’s hard to write a new magazine each month saying to ‘get fit’, ‘go out for a run’, ‘maybe do a couple sprints’, ‘find something heavy, lift it up’, ‘use the muscles in the lift you want to build up’. It’s not rocket science! There is no magic routine or supplement.
But that won’t be enough to fill a magazine up between the pages of ads. Next time I want to read a magazine I will go down to the fragrance section of Myer and ask the sales guy for some fitness tips… the result will be the same and I’ll save the $7 on the catalogue, I mean magazine.