It's ok to fake it

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One of the great strategies for success in business is to act as if you are already where you want to be.

This means thinking like, dressing like, talking like, acting like and feeling like the person who has already achieved your goals.

This kind of behaviour sends powerful commands to your subconscious mind to find creative ways to achieve your goals.

It programs the reticular activating system in your brain to start noticing anything that will help you succeed.

An important skill of any start-up or small business is to be able to look bigger than you are.

Some business owners are masters at giving the impression they are a large organisation, when in fact they are a home based business and had to use public transport just to meet with you.

People usually prefer to buy from big companies because of the security a large and established one brings.

Business is largely about delivery but it’s also about show-business. I know of a few businesses who do this well.

I know of an online marketing and design business that has just two staff but the way they portray the business makes you think they have at least 10 staff.

The owner operates as a number of department managers because they perform all those functions: when you ring, “the receptionist” directs different calls to different people in a number of different “departments”.

It’s all about show-business.

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