PRDnationwide Penrith had the choice of three local papers from which to choose the best fit for the image and service our clients demanded. A number of factors were considered including circulation, quality of local content and connection with the local community and most importantly an innovative approach that had flexibility to adapt when we had a promotion or idea that was unique to our market place. We chose the Western Weekender as it met all of our criteria and had the vision to think outside the square and listen to their client’s needs. In my opinion it is by far the best local paper I have seen with a strong local flavour.