Three-peat NRL Premiers Penrith have replaced delicious chocolate milk for a high-tech smart home system on the front of their jerseys and apparel for next season and beyond.
On Wednesday morning, the worst kept secret in town was finally confirmed when MyPlace was announced as the new principal partner of the Panthers until 2026.
As principal partner of the club, MyPlace branding will replace OAK Plus and feature on the front of the Panthers jerseys and apparel, as well as across signage and the Panthers Digital Network.
Australian-owned and operated, MyPlace smart home systems are designed and manufactured by Advantage Air in Western Australia, with offices and showrooms down the east coast. Its smart home systems are engineered to deliver real functionality that makes life easier.
MyPlace Managing Director David Devoy believes the synergies between MyPlace and the Panthers make the partnership a perfect fit.
“I love that the Panthers have such a strong emphasis on their Pathways program and have a strong commitment to the western Sydney community. Staff development at all levels and building a community within the company is equally important to us,” he said.
“We identify with similar values as Panthers and can’t wait to develop our relationship further with the club, its partners and passionate fan base.”
Panthers Group CEO Brian Fletcher said he was “extremely proud” to have MyPlace become the club’s principal partner.
“It’s one of the largest sponsorships the commercial team has ever done for a three-year sponsorship,” Fletcher said at Wednesday’s announcement.
“We see this as a long-term investment to have MyPlace on the front of our jerseys. Hopefully, I can see this being a 10-year minimum sponsorship because it benefits both teams.”
MyPlace will hold front of jersey placement across all Penrith male and female teams, including an eventual Panthers NRLW side, which is looking increasingly likely for the 2026 season.
“MyPlace have committed to become the NRLW front of jersey sponsor as the club works towards admission for the 2026 season,” Panthers General Manager Rugby League, Matt Cameron said.
“The branding will also extend to the 2024 Tarsha Gale and Lisa Fiaola competitions, highlighting MyPlace’s commitment to developing the women’s game.”
The new 2024 Penrith Panthers merchandise range is now available to purchase from the Panthers Shop both in-store and online.
Nathan Taylor is the Weekender’s Deputy Editor and Senior Sports Writer. He also compiles the weekly Chatter on the Box TV column. Nathan is an award-winning journalist, who has worked at the Weekender for a decade.