Penrith’s Chifley Hotel has been re-branded as the Mercure Penrith, effective immediately.
The new management contract reflects the Accor group’s belief that proposed new infrastructure projects will see significant growth in business and leisure travel in western Sydney.
Mercure Penrith will see Accor’s industry-leading mid-market brand portfolio increase its footprint to 39 Mercure hotels across the country.
Chief Operating Officer, Accor Pacific, Simon McGrath said this addition will complement existing hotels in Greater Western Sydney boosting Accor’s presence in regional and suburban NSW.
“Sydney’s Greater West has been transformed over the past decade, as reflected by the region’s success on the sporting field, with football and rugby teams establishing Penrith and Western Sydney as an entities in their own right,” he said.
“Accor has been an accommodation pioneer in Western Sydney for over two decades, and Mercure Penrith is very much in line with our mixed-use development strategy. The hotel has great potential, and with Accor’s strong sporting partnership with the NRL and other major sporting codes, the hotel will benefit significantly from Accor’s sales, marketing and distribution strength in the Western Sydney market.
“Western Sydney has been targeted for major infrastructure projects, including Badgery’s Creek Airport which will attract both significant business travel as well as larger local populations as a result of increased work opportunities and proximity to Sydney. Penrith is well placed to capitalise on these developments.”
The 223-room Mercure Penrith hotel is associated with the largest Club in Western Sydney and boasts an extensive meetings and events facility which can cater up to 1,500 delegates. In joining the Mercure network, the hotel will receive touches in the coming months to bring in line with brand standards including Mercure Meetings and Mercure Privilege Rooms.
