Business to business (B2B) relationships do not start with, “Hi, I’m so and so from so and so, are you interested in doing business with me?”
Building long term and stable relationships require work and dedication. You need to have trust, respect and liking.
It’s a long term exercise. It goes from unaware to aware, to curious, to interested, to buying, to satisfied, to referring you and your products or services.
Business to business (B2B) relationships do not start with, “Hi, I’m so and so from so and so, are you interested in doing business with me?”
Building long term and stable relationships require work and dedication. You need to have trust, respect and liking.
It’s a long term exercise. It goes from unaware to aware, to curious, to interested, to buying, to satisfied, to referring you and your products or services.
You have to be willing to invest your time in developing B2B relationships. You are constantly looking for ways to increase profits and number of clients. Marketing, promotions and products aren’t the only ways to keep your customers coming back. It’s all about networking regularly:
– Increase the visibility or your business by introducing yourself to other business owners. Have a coffee or invite them to your business to show-off your facilities.
– Establish a solid business reputation. Customers are more likely to do business with someone who is reliable and truthful. On the same point, other business owners also look for these qualities when referring their existing customers to someone else.
– Create a lucrative referral system. Offer a discount program to customers who are referred by other businesses. This offers these new customers incentives.
– Be fully accessible to others. Customers love having instant access to a business when they experience problems.
Advice provided is of a general nature and individual circumstances may vary. It is recommended you seek advice to ascertain your correct course of action.
