It’s been tough for businesses out there in Penrith over the last few years, so how do you make 2025 a winner?
Here’s some of our tips…
Network in the right places
Networking is a key part of business. No matter what business you’re in, it’s important to put a face to the brand.
There’s many networking groups in Penrith, including the Penrith Valley Chamber of Commerce and Nepean Business Network.
There’s a couple of keys when it comes to networking.
First, don’t just talk to the same people. Especially don’t just chat with your staff if you go with a few people from work.
And second, keep it fresh. Loyalty is not always a factor in networking – swap and change between groups each year, and broaden your networking.
Sponsor community teams and groups
An affordable way to boost your business branding is to sponsor a local footy, soccer or netball club – or any sporting group for that matter.
Sponsorships are usually very affordable, and it’s a great way to connect with the community.
Make sure you get more than just branding though. Don’t be afraid to ask for access to the database of the club, so you can network directly to the community in question.
There’s prestige in print
We may be bias, but ignore your local newspaper at your peril!
In 2025, there is no question that trust will be a huge factor in the decision made by customers. In an era of misinformation, scams and distrust, people are looking for brands they know.
More than 80 per cent of Western Weekender readers say they trust an advertisement or story they see in print over an online ad or story.
There is a prestige element to print, and a huge trust factor when it comes to print advertising. Plus, it shows you’re backing your local paper and therefore your local community.
Email [email protected] to enquire about advertising.
Get that SEO right
We get it, SEO might as well be another language. It’s not what you’re good at.
But these days, it’s a critical part of your business. The good news is there’s a range of experts out there to help.
Have a chat to the likes of Pixite or Q Agency, both local agencies with plenty of experience.
Maintain socials, but don’t go overboard!
Social media can be fun and it’s an awesome marketing tool, but remember: you’re preaching to the converted.
That’s unless you spend thousands of dollars on targeted campaigns, and often the results are shaky at best.
Yes, you need a strong presence when it comes to your business marketing on social media. But spending thousands of dollars a week for agencies to create content is not the best way to attract local customers.
Focus on other forms of advertising when it comes to spending cash, and minimal money on preaching to the converted.
A local business like Agency 35 offers cheap social media services.
Weekender Newsroom
This post has been published by the team in our newsroom.