The Australian Funeral Directors Association (AFDA) has announced the appointment of a Penrith Funeral Director as its new President.
Asha Dooley, one half of the father-daughter duo who own and operate Grace Funerals, has been chosen to lead the AFDA into a new era of transparency and will advocate for consistent, high-quality care across the industry.
The cost of funerals is a critical consideration for families as recent data indicates that the average expenses for a funeral in Australia can range from $4,000 to $15,000 varying based on level of service and location.
Dooley, current Managing Director and Funeral Director at Grace Funerals, steps into the role previously held by Kelly Scott who was best known for her impactful leadership which fostered strong community connections and delivered valuable resources for the industry.
Building on what was implemented by Scott, Dooley’s Presidency will be centred on “revitalisation and innovation”, with a sharp focus on bolstering the industry’s integrity.
“I am acutely aware of the financial burden funerals can place on families and the importance of clear, upfront information,” Dooley said following her appointment.
“My focus, and that of the AFDA, is to ensure that our members not only adhere to the most rigorous professional standards but also champion transparency in pricing and services, giving families peace of mind during a vulnerable time.
“We will be strengthening our advocacy to promote these standards across the entire industry.”
The AFDA Code of Ethics, Code of Conduct and mandatory Premises, Vehicle and Equipment inspections are fundamental to the expected high standards of the industry and under the leadership of Dooley AFDA will reinforce its commitment to these crucial frameworks.
Dooley will also work to actively advocate for these rigorous standards to be adopted more broadly, aiming for greater consistency and accountability across the entire Australian funeral industry.
Emily Chate
Emily Chate joined The Western Weekender in 2024, and covers local news - primarily courts and politics. A graduate of the University of Wollongong, Emily has contributed to The Daily Telegraph and worked as a freelance journalist.