WoW’s Auction House is a real gold mine but only if you know how to use it right. Tracking market trends, keeping tabs on supply and demand, and knowing the best times to buy and sell may sound like rocket science—especially if you’ve never set foot in the Auction scene before. But don’t worry, it’s not as complicated as it seems! In this guide, we’ll share a bunch of tips on how to make those auctions work for you so you can earn tons of WoW gold by selling to other players.
Are you ready to get rich? Let’s dive in then!
Use Addons
Addons have become an essential part of WoW, and gold-making is no exception. There are tons of tools out there to help you rake in more gold, but we want to highlight two in particular: Auctionator and CraftSim. These two work great together and cover pretty much everything you need to maximize your Auction House profits.
Some players prefer TSM over Auctionator, but we think Auctionator is a better choice, especially if you’re just starting out. TSM has a ton of features—some of which are unnecessary for beginners—making it more complicated to get into. Auctionator, on the other hand, keeps things simple. It gives you everything you need, from easy item posting and price scanning to shopping lists and undercutting competitors with just a few clicks.
While Auctionator is all about convenience, CraftSim is where the real profit-making happens. This addon lets you simulate crafts without spending a single gold or using up materials. It also scans your profession recipes, highlighting the most profitable ones, and shows what materials you’re missing, plus allows you to experiment with your crafts and boost profits by using finishing reagents or higher-quality materials.
Always Start with Price Scans
Before every Auction House session—or any sale, for that matter—the first thing you should do is head to the AH, open the Auctionator tab, and run a full price scan. This gives you the most up-to-date prices, so you’re not selling yourself short or overpricing your items. Keeping your price data fresh ensures that CraftSim pulls the latest values from Auctionator, so everything stays accurate when calculating potential profits.
Craft What’s In Demand
Almost every profession can make you gold if you know how to play the Auction House, so pick the ones you enjoy. If you’re unsure where to start, Enchanting and Tailoring are solid options for beginners—enchants sell well, and accessory gear for professions is always in demand.
Don’t ignore low-level gear—it can be really profitable since players are always leveling alts, especially before new seasons or expansions when metas tend to shift. A good rule of thumb: ask yourself what you’d buy to gear up an alt if gold wasn’t an issue, and start crafting that.
And, of course, consumables like potions, flasks, and other Alchemy products are always a safe bet. These are must-haves for raids and Mythic+ runs, so if you time your sales right—like before guild raid nights or new instance releases—you can rake in way more gold than usual.
Make Sure You’re First
If you want to maximize your chances of selling, your listing needs to be first in line. The best way to check this is by heading to the Cancelling tab in Auctionator and running an Undercut Scan. This will tell you whether someone has posted ahead of you and how many items are listed before yours.
Undercutting is a common AH practice of posting your items at a slightly lower price than your competitors to ensure yours sell first. But here’s the trick—you don’t actually need to lower the price. Even if you match the lowest price and simply post last, your item will be the first thing buyers see.
To stay on top, you’ll need to spend some time at the Auction House, cancel and relist items as needed, and make sure you’re always at the front of the line.
Don’t Sell For Cheap
This not only ties into undercutting but also applies to pricing in general. Why lose out on profit when you can list at market value and still make gold?
Moreover, if you dump the price too low, you’re not just hurting yourself—you’re dragging down the entire market. While you might think that setting a new low will help you sell faster, all it really does is encourage bigger sellers with massive stock to keep undercutting you. At the end of the day, you’ll all be making less profit for no real reason. Instead of racing to the price bottom, take the time to relist smartly and you’ll secure your sale just fine.
Don’t Overprice Either
Pricing goes both ways, so don’t overprice your listings. If you’re flipping high-end items, snagging a rare deal, or selling collectibles that wealthy buyers are hunting for, then yes, a higher price can work. But for regular crafted items, nobody is going to pay an absurd amount when they can grab the same thing for way less from another seller.
Auctionator can help you keep that pricing realistic and avoid scaring off potential buyers with overpriced goods.
Buy and Sell at the Right Time
Every server has its own peak hours where prices spike, as well as downtime periods when the opposite happens. You can use this to your advantage to make more profit and even save on materials.
For example, when your region’s market is slow, it’s a great time to stock up on crafting mats. On the other hand, when you need to offload your items, it’s better to target more active hours. However, we wouldn’t recommend selling during peak hours right away since there will be more competition, making it harder to undercut and stay in the top listings. Start by choosing a sweet spot between the quieter hours and peak times, and once you get the hang of it, you can dive into those busy peak hours and start raking in the gold!
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