After 40 years in business, one multi-generational business has seen a big shift in how air conditioning is perceived.
Cameron Bruzzese is the General Manager behind Vaccaro Group P/L, a family-owned business that has been a trusted Daikin dealer for multiple generations.
Located in Wetherill Park, NSW, the Vaccaro Group specialises in air conditioning solutions for residential and commercial properties.
Founded in 1984, the business has been a Daikin dealer for over 15 years and has expanded to become one of the largest air conditioning and electrical contractors in the state.
As consumer behaviours continue to change, Cameron and the team at Vaccaro have stayed ahead by embracing technology and understanding the shifting priorities of their customers.
Whether they are servicing a home or business, the goal remains unchanged: to prioritise comfort and quality for generations to come.
The changing perception of air conditioning
Once viewed as a luxury item, the Vaccaro Group has seen air conditioning evolve into an essential part of Australian daily life.
According to Cameron, the harsh Australian climate, rising energy costs, and the recent COVID-19 pandemic have all contributed to this shift in mindset.
“The pandemic, in particular, played a big role in transforming attitudes. People are continuing to spend more time in their homes, making comfort a top priority,” Cameron said.
“With a heighted focus on health and wellbeing, people are now allocating more of their budget to reliable, high-performance solutions, recognising the role of air conditioning in maintaining a cool or warm comfortable environment at home,” he said.
Tech-savvy ageing generation
One of the most surprising shifts in consumer behaviours, observed by the Vaccaro Group, has been the adoption of technology by older generations, such as Baby Boomers.
“Historically, this generation has been hesitant to use digital tools but are increasingly becoming more tech-savvy. As a result, we’re seeing a significant rise in demand for smart home devices, including Daikin Airbase and other wireless accessories for air conditioning systems,” Cameron said.
This tech-driven transformation extends to how customers research and purchase products. With online reviews and information available at everyone’s fingertips, consumers can make more informed decisions. However, given air conditioning is not a one-size-fits-all solution, Cameron advises customers speak to a specialist before making a purchase.
“We find that reviews on the internet don’t necessarily tell the whole story. They might not be completely accurate, or factor in equipment location, fit-for-purpose unit sizing, and local council regulations, which will all effect the air conditioning solution needed and home requirements.”
This change in consumer behaviour has prompted the Vaccaro Group to adapt to ensure it both meets the evolving needs of customers while guiding them through the complexities of modern technology.
“As our business continues to adapt and grow in this rapidly changing environment, we strive to stay ahead of the curve. By guiding the customer from the initial site meeting through to the design process, we are able to propose a fit-for-purpose air conditioning system while educating about the benefits along the way,” he said.
Delivering the Daikin dealer difference
The multi-generational nature of the Vaccaro Group has provided a significant advantage, allowing the business to build long-lasting client relationships and evolve with the changing demands of their customers.
“Trust has always been important when building relationships with our customers. For us, the focus isn’t just on selling air conditioning units – it’s about first understanding the customer’s needs, building trust and delivering an experience of comfort and wellbeing,” he said.
“Whether it’s working on a custom home or upgrading a system with the latest technology, the approach is always the same: tailoring solutions to meet each customer’s unique needs. Keeping integrity and delivering on plans is why our clients keep coming back,” Cameron concluded.
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