Bankwest has confirmed it will close its Penrith branch later this year.
The closure of the branch, located inside Westfield Penrith, comes as the bank confirms it will close almost 30 locations on the east coast.
Bankwest Managing Director Rowan Munchenberg said rapid changes in the digital space required Bankwest to make important decisions on where to invest to deliver great value for customers and grow nationally.
“Many people still value face-to-face interactions, but customers increasingly expect seamless self-service options that allow them to do their banking when and where they choose,” he said.
“We’re seeing a consistent trend of customers choosing mobile banking over in-branch options for their transaction needs, with an 88 per cent rise in app logins over the past three years.
“So, we’re transforming our organisation to respond more rapidly to these changing customer needs by adopting new ways of working and embracing new technologies.”
The closures will impact about 200 staff with Bankwest saying they are placing “a priority on supporting these people”.
The Penrith branch will close its doors on September 5.
Troy Dodds is the Weekender’s Managing Editor and Senior Writer. He has more than 15 years experience as a journalist, working with some of Australia’s leading media organisations.