Pride and passion for Penrith and western Sydney is shining through a new Facebook, Twitter and Instagram campaign, #NewWS.
Short for ‘New Western Sydney’, the campaign was started by the University of Western Sydney (UWS), and has attracted support from the local community, celebrities and politicians alike.
UWS Vice-Chancellor, Professor Barney Glover, said the university believes western Sydney needs to be viewed through a new lens.
“Our #NewWS campaign aims to inspire other proud members of the community to share their passion and commitment to an area full of opportunity,” he said.
“It is exciting to see so many influential faces already on board and showing their support.”
UWS has called on locals to show their support for western Sydney, and shine a light on the amazing parts of the region that are all too often overlooked.
Celebrities have already shared their support for the campaign, including Cronulla Sharks stars Paul Gallen and Wade Graham, the GWS Giants and Triple M host and Penrith Panthers rugby league legend, Mark Geyer.
Graham said on Twitter: “You can take the boys out of the west, but you can’t take the west out of the boys. Thank you for sending me and Paul Gallen our #NewWS hoodies and a new toy. I know Gal is going to love the selfie stick”.
UWS is encouraging people to upload their selfies, stories and memories to social media and use the hashtag #NewWS. The campaign runs throughout August.
– Dale Drinkwater